What Are Your Personal Values?

Knowing your values is knowing who you are. My 10-step guided process will help you uncover your deepest core values. Download the free cheat sheet today, including a list of 200+ values:

Discover Your Values

This System Works!

Others have struggled just like you to understand what drives their motivations, behaviors, and attitudes. With my simple 10-step process, you can peel those layers and allow your values to come to light. Listen to what others had to say:

I always thought I had pretty good awareness about myself and who I was. But as my life wasn't going that well and I found myself lost, I thought learning my values would be an excellent place to start. I was surprised about some of the values that surfaced, but I’m thrilled I've learned about them.

Jean Bautista - Boutique Owner

Jean Bautista - Boutique Owner

It's amazing how this system doesn't do anything other than guide you to make your own discoveries. There's no survey or weird tricks. It's just an exercise in self-reflection and genuinely getting to the bottom of who you are and what is important to you. I was surprised at the simplicity and grateful for the results.

Scott Williams - Contractor

Scott Williams - Contractor

I’m a goal-oriented person, and I remember setting up goals for myself from an early age. I’ve always been conscientious at keeping up with my goals. The one thing I’ve never figured out until recently is the need to align my goals to my values. This sheet helped me close that gap.

Josie Flores - Architect

Josie Flores - Architect

Knowing your values is not the same as doing a personality test. I feel like this analysis pushes you to dive deep into your motivations and priorities. It forces you to unveil the many layers that life added to you and reach that core. Once there, the possibilities are endless.

Lenny Brandt - Book Editor

Lenny Brandt - Book Editor

Why Should You Know Your Values?

A valid question on everyone’s mind is why do you even need to know your values? After all, you are who you are, so how is knowing going to make things any different? The reality is that only by knowing who you are can you define the best version of yourself and work toward it. Here are some points along the same lines that further drive this idea.


To look into the future is to ask yourself, who do I want to be and what do I want? People interested in becoming the best versions of themselves and enjoying life to the fullest often ask those questions. To stretch your imagination that far, you must also bridge your current predicament to your future vision through your actions. Your values and beliefs directly influence those actions.


To feel fulfilled, you need to realize that your life is much bigger than you. Your purpose for living stretches above and beyond your immediate self and your direct relationships. To create that mission or personal why you need to understand your values and how they apply to your contribution.


Goals are the action arm of your vision; they are how your vision comes to life. However, you cannot accomplish your goals if the action required to complete them directly conflicts with your values and beliefs. This is why it is paramount to first understand what your values are and then create your goals.


Because values translate directly into the things that are important to you, you might not even realize that they surface every time you make a decision or prioritize your life. When you know your values and their priority order, your judgment will improve, and so will your decision-making process.


Relationships with people who have opposite values or even slightly different are more challenging to maintain than those where values are aligned. Although that is not necessarily a reason to reject a relationship, knowing both your values at the onset will improve communication and create the base for a stronger bond.


In the end, everyone wants to lead a happy, fulfilled life filled with joy and satisfaction. However, most people define happiness, fulfillment, and satisfaction differently, and their definition spawns directly from their core values. How can you design a happy life, if you don't know what "happy" is?

Why Do You Need This Cheat Sheet?

Still not convinced? Let's look at a few common issues that appear when you are oblivious to your values and some of the ways in which learning them improves your life.


  • "Just knowing something won’t change who I am."
  • "I set up New Year’s resolutions, and by February, they’re forgotten."
  • "I feel like I’m meant for more, but I lack purpose."
  • "I seem to be in a constant rat race with no way out."


  • When you know who you are, you can decide who you want to be.
  • If you align your goals with your values, your goals become attainable.
  • Your values will drive your contribution toward a higher mission.
  • Getting clear on your values will add clarity to your life's path.

More Testimonials

If you need a little more, see what other people say about how this cheat sheet has helped them find their values and use that information to make progress in their lives.

Maria Ramos - Sales Manager

"For the longest time, I thought my problem was either genetic procrastination or some attention deficit disorder. It just didn’t seem like I could set myself a goal and see it through the end. It turned up, a lot of my goals were in direct conflict with some of my highest values. Once I understood that problem and fixed it, I could adapt my goal-setting process, and things have never been the same."

Maria Ramos - Sales Manager

"What I discovered was that I had several values in my list that were somewhat conflicting. I know that’s okay, but the problem was that, being unaware of that, I’d be driven to action by the way I was feeling rather than by analyzing which value was leading. That caused me to lose several relationships and damage a few almost to the brink of loss. After I truly understood my deepest values and I was able to prioritize them, they started to shine through my actions."

Dean Howell - Fund Manager

Dean Howell - Fund Manager
Ayla Holt - Art Teacher

"I’m a massive fan of self-discovery and learning about myself. I’ve done it all, from personality tests to getting my future told by a fortune-teller. I think it’s in my nature to need to know these things, partly to justify who I am, but somewhat also to figure out what I can change. The values exercise was a no-brainer for me; I did it right away, and in the end, it still surprised me. The presence of some values has eluded me for most of my life, so it was a delight to find them."

Ayla Holt - Art Teacher

"I’ve done value exercises before, both in the context of my personal life and at work. The way Iulian structured this exercise, though, was like nothing I’ve seen before. It was intuitive, and the steps flew naturally from one to the other. I particularly liked that it forces you to think on your own first before you can peek at the extensive list of values to choose from."

Jennelle Mayer - Sound Editor

Jennelle Mayer - Sound Editor
iulian headshot

My Personal Road

Before I started my job as a Director of Finance at Next Jump, I had no idea what personal development meant. I knew instinctively that I am human and, therefore, I must grow, but the concept was very elusive and didn’t translate into anything concrete.

Once I got this job, I faced a daily requirement to challenge my status quo. That sounds simple, but there’s so much packed in that little sentence.

The status quo was the place where I was. That place was nothing but a result of all my actions, decisions, and interactions I’ve had since the day I was born. It was easy to say, then, okay, that’s who I am. But was that all of it?

To start on the growth path, I was presented with an incredible challenge: to analyze my history and begin to dissect it, break it down, and go deeper and deeper until I get to the root of who I was.

The idea here was that it’s virtually impossible to improve unless you know from where and for what you are working to improve.
To get from point A to point B, you have to know both of those points.

Our values and beliefs represent point A, the starting place. The place where everything stems from—your behavior, your attitude, and, ultimately, your thoughts and actions.

Because our values are the barometer of what we consider to be right and what we consider to be wrong, they genuinely define the boundaries of what we would and would not do, of what we would accept or not accept.

Our values define who we are. When you take the time to understand your values, you develop a superior self-awareness.

At the time, I found myself able to answer questions about my past that I’ve never even contemplated before. I explained some things I’ve done and why I’ve done them a certain way. The fog began to clear.

Here I am, eight years later, with this elevated self-awareness. To this day, I still go through this exercise every single year, and every year I find new things, new nuances, sometimes subtle, sometimes not so subtle.

That’s because our system of values is not fixed. It’s prone to changes from external factors, and it can also be designed deliberately and with the intent to match our vision for the future.

If you’ve never gone through this type of exercise before, I highly recommend you try it at least once. If you do, I guarantee you’ll come back to it time and time again.

But, try it at least once. You’ve got nothing to lose and everything to gain!

Good luck!

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